Morris Columns are iconic elements of the French urban landscape, evoking history, culture and the art of advertising in large cities. These advertising columns take their name from Gabriel Morris, the French businessman who introduced them to Paris in the late 19th century.
 Initially, Morris Columns were vertical metal structures, often cast iron, erected in the streets of Paris to display advertisements and posters. Their design was innovative at the time, providing a robust support for advertising messages in an often crowded urban space. Their cylindrical shape and imposing height made them visible from afar, thus attracting the attention of passers-by.
 Over the decades, Morris Columns have become more than just an advertising medium. They have become cultural symbols, associated with Parisian urban aesthetics. Their presence in the emblematic districts of the French capital, such as Montmartre or the Latin Quarter, contributes to their timeless charm.
 However, the Morris Columns have also sparked debate and controversy. Some critics have questioned their aesthetic, arguing that they can sometimes disrupt the historic cityscape. Furthermore, their main function, advertising, has often been criticized for its impact on the visual and sound environment of cities.
 Despite these controversies, the Morris Columns continue to play an important role in outdoor advertising in France. Their sturdy structure and visibility make them a popular choice for advertisers looking to reach large audiences in urban areas. Today, many Morris Columns have been modernized, incorporating digital billboards and advanced display technologies, while preserving their historic charm.
 Ultimately, Morris Columns are more than just an advertising medium. They bear witness to the evolution of town planning, advertising and culture in French cities. Their presence continues to arouse fascination, debate and inspiration, making them inseparable elements of the French urban landscape.